I’ll be honest…
I stopped caring about organic traffic some time ago (for the most part, at least).
For starters, as awesome as “Google traffic” is, dealing with hardcore SEO can be a pain.
The off-page SEO, in particular, has always been one of the toughest parts for me to deal with. Building backlinks manually and performing advanced SEO is just something not everyone has the time for.
The only easy solution is to outsource the linking process to another person or via software automation, and even that is rather questionable depending on how you go about it.
So, whenever I perform any SEO on my articles (and this isn’t always the case) one of the very few optimizations I do is on-page, nothing more. This means that I may or may not include an H1 heading with a keyword, and I may or may not include such keyword(s) throughout the article.
I also have one or two SEO WordPress plugins installed, but I don’t always put them to good use.
Long story short, my SEO efforts are relatively minimal. These days I tend to rely on other traffic methods that have delivered better long-term results.
All that being said, a quick and simple method I started implementing involves the use of Google’s related searches.
1. I plug my article’s main topic into Google
2. Scroll down to the bottom of the page
3. Grab phrases and sentences related to my topic
The beautiful thing about these phrases is that most of them are very long-tail, therefore very unique but not too obscure either. As a result, some of them will bring a decent amount of traffic if they are fairly popular.
Sometimes I try to dig deeper, so I click one of those already-long phrases only to find other longer phrases (if you click on any of them, Google will keep suggesting another batch of related phrases).
So, what do I do with those phrases? Simple…
I use them as tags through WordPress’ proprietary tagging section. Also, sometimes I implement them as Heading 1 phrases, and/or use them within the article body.
In addition, I often paste such phrases at the very bottom of the article and name that section something like, “Related tags.”
I did this with dozens of articles and noticed that my organic reach doubled within the first 30 days. Then I noticed my traffic increasing even more, slowly but surely.
As you can see, the above method is rather a lazy way of doing some quick SEO without the headache of real research and backlinking and all else that comes with advanced SEO techniques.
In other words, this lazy method is ideal for those who can’t be bothered with “real” SEO, but would still like to get some SEO juice, even a minor one.
You Can Go Several Steps Further…
If you want to take things a step further, you can always paste such phrases into Google’s Keyword Planner and see how many monthly searches those phrases receive.
Here’s the thing, however: In all likelihood, each phrase will only get searches in the single digits (fewer than ten searches per month). But that doesn’t mean you shouldn’t use them because those numbers add up very quickly.
For example, even if a phrase only gets ONE monthly search, keep in mind that Google typically gives you up to eight different phrases for you to plug into your article. Do this with all of your existing articles, and…… Well, you get the idea.
Finally, you can always use a service like Ubersuggest.org, which gives you phrases from Google Suggest but really lets you dig deep, providing a virtually infinite amount of Google-Suggest keywords.
Careful, though, as you don’t always want to use every single suggested phrase and end up keyword-stuffing your articles.
That’s about it for now. Don’t underestimate this simple, lazy and quick method. You never know which suggested search phrase might bring you some gold.