The Kindle store continues to attract countless indie publishers each day, and one of the most frequent questions is how to find winning niches and subjects. This short guide helps you identify a potentially profitable topic, allowing you to create or expand upon your existing passive income streams. Is it the ultimate solution to becoming a Kindle millionaire? Absolutely not. However, it does provide essential steps and considerations when researching that successful book topic.
The following applies primarily to the Amazon Kindle store, but you can certainly use it on any other platform that operates in a similar fashion. Once you identify an attractive niche, this could effectively allow you to multiply the money earned from all your passive income streams.
1. Perform a general search on the Amazon Kindle store using your book’s seed keyword, or broad subject. Do you see more than a dozen books and fewer than 200 on the chosen subject? If so, this could potentially be a good sign. Note that these figures are subjective; the lower the amount is, the less competition you may have. However, this could also mean that your topic is simply not popular enough and therefore it may not be profitable. Nevertheless, this is a great starting point when it comes to researching your subject.
2. Click the first book available from the results page to view its description. Scroll down to the “Amazon Best Sellers Rank” section, where it discloses the competing book’s position within the Kindle store.
3. If its overall rank falls below 20,000, you could consider this a potentially winning subject — but not quite yet. This generally means that the book in question is selling at least two copies per day.
4. Analyze all other books from the results page. Do they have a similar sales rank? If so, you may officially consider this a decent niche to make money from, as this topic has proven popular based on overall rank.
5. Optionally, inspect the amount of reviews found on each book. Do not worry if none of your findings have active reviews, however, as readers hardly bother to write them unless they are deeply impacted by a book.
Rely on Amazon’s suggested keywords, which are displayed as you type each word or phrase into the search field. However, don’t consider these suggestions a goldmine and only use them for reference. As I said in my Extreme Kindle Publishing course, there is currently no exact way of knowing how many people actively search any of these suggested phrases.
If your search query does not yield many (or any valuable) results, consider related keywords and synonyms for your subject matter. You may need to dig deeper to find certain subjects depending on how subtle or obscure they are. On the same token, this is often good news as the competition is generally lower.
Additionally, sometimes you can gather good niches by analyzing Amazon’s Best Sellers section, which lists the top 100 most popular titles on any given genre. Are there at least three books under a similar theme present? If so, this often means people are hungry for such niche. Again, use this only as a guideline and not as the holy grail to riches.
Brief Pricing Details
Aside from choosing a profitable niche, you must also analyze how much your competitors are making from the subject matter at hand. Remember, the average digital book price is typically set between 99 cents and $2.99, with the exception of book bundles which are often offered at slightly higher prices. That being said, you do not necessarily have to go with the flow and charge a certain amount simply because it’s the “popular thing to do.” On the other hand, however, you may not always have the freedom to price your book very high if your competition is already offering the same subject for lower prices. This blog post should give you a better idea on book pricing tactics, which could prove useful once you find that winning Kindle niche.
Ready to Dig In?
This covers the basics on finding profitable Kindle niches to help expand your passive income streams and sources. The rule of thumb (in case you haven’t picked up on it) is to use these steps as an educated guide only. In the end, there are unforeseeable factors that could still prevent your book from selling. Needless to say, go out there, analyze your chosen niche and see what you can find.