The constantly evolving landscape of SEO has entered into a new year. Experts at Google, Bing or Baidu are continuing to implement changes in indexing and ranking algorithms to better serve the growing internet user-base.
Increasing search engine sophistication is matched by attempts to optimize for it through various SEO strategies. Over the years, some strategies have managed to maintain their relevance, others saw an increase in prominence, while others yet became completely obsolete.
There is little indication that 2018 is going to be any different in this regard.
Some practices will doubtlessly continue to remain relevant (the focus on quality content, for example), others will probably see a decline (desktop-first optimization), and a host of new ones are already looming on the horizon.