Internet marketing myths come in many shapes and sizes. We have people whose efforts have driven them to riches in only a handful of years, while others struggle endlessly to make their first dollar. In addition to these inconsistencies, we also have clients – the end users – who often feel duped by the products and advice marketers offer.
This mixed bag has led to numerous internet marketing myths and misguided information, although some of this talk does, indeed, carry some weight under certain circumstances. Needless to say, words often spread around rather easily, especially when their sole intention is to shed a negative light upon internet marketing. And who could blame anyone who actually swallows the many internet marketing misconceptions out there? After all, it’s easy to get lost in the midst of misinformation that the Internwebs have come to be these days.
For this and for many other reasons, this article aims to bust the most common internet marketing myths and lies that hover around the virtual cloud.
Internet Marketing is for Scammers: Anyone in this industry can tell you of a few accusations they’ve gotten in relation to what they do. Unfortunately, internet marketing is largely stigmatized due to the many exaggerated promises marketers often make, all in the name of the mighty dollar. What the end-user doesn’t always realize, though, is that many of the products and systems marketers advertise are as legitimate as they come. Unfortunately, people can be quick to point fingers merely because they failed to follow instructions and implement a marketer’s teachings and advice. Other times people are too lazy or overwhelmed with the guidance in question, making them conclude that whatever they purchased was nothing but a scam.
Email Marketing is Spam: The words “scammers” and “spammers” almost always go in the same sentence, and unfortunately “internet marketing” is also among them. Over time I’ve come to realize that most people, to this day, don’t know the exact definition of spam. It is a word people love to throw around with no basis or logical reasoning whatsoever. Again, many internet marketers out there have, indeed, given the industry a bad name – therefore I don’t fully blame those who give marketers an evil eye. After all, virtually all of us spend a few minutes deleting unwanted emails day after day.
Needless to say, not every automated or impersonal email is spam. This, folks, is the basic definition of the word: Unsolicited, unwarranted and/or unwanted mail. For example, if you willingly opted in to receive newsletter messages along with anything else that someone had previously disclosed, you are effectively giving permission to receive such emails in your inbox. Again, an email is only spam when it is completely unsolicited or does not deliver what the marketer had initially promised.
You Will Get Rich Overnight: The dream of making easy money online usually derives from rookies who read too much too fast. It also comes from those who gave internet marketing a bad name in the first place. In fact, you shouldn’t expect to make big money without devoting yourself to countless hours of research, a well-drafted plan, and ultimately careful execution. Even then, trial and error is often bound to ensue. No worries, as these mistakes are usually the real teachers. The more you fall, the more knowledgeable you become.
You Need to Spend Money to Make Money: This is a popular cliché that applies to most business ventures, not just in the world of internet marketing. Yet, it is often used as the primary advice to becoming successful, so it should be included as an internet marketing myth. Yes, you could potentially reach much greater success with more financial assistance; there is no question about that. However, don’t think that you can’t achieve your dreams by performing all of the hard work on your own, too.
Making Money Online is a myth: There are as many optimists as skeptics out there to this day. The ones who don’t believe in internet marketing success are those who have never given it a chance or those who tried but simply failed at it. Moreover, many people consider internet marketing to be a bit of a revolving door, or some sort of ponzi scheme for numerous reasons. Remember folks, this is the digital age; real opportunities are available online as much as they are offline.
Internet Marketers Only Sell Dreams: Internet marketers are essentially salesmen. The only difference with conventional sales people is that they do most of the work offline while internet marketers rely primarily on the web. As a result, there are products and services to be sold much in the same way people sell such things in the “real world.”
That said, I admit that many internet marketers only make money by, well, teaching others how to make money. Therefore, as I said before, many believe that online marketing has nothing substantial to offer and feels like a pyramid scheme. The good news is that those who sell nothing but dreams eventually tend to hit a roadblock, while the real marketing entrepreneurs succeed by offering a wide variety of tangible, genuine resources.
Internet Marketing is not a Real Job: This is one of the most misguided myths, and one that typically applies to working from home in general. It seems that most people have a false belief that for any job to be real or legitimate, one must travel to an office and take orders from a manager. Anything that doesn’t require traveling is simply not genuine enough. Newsflash: A job is a gig or service you perform to obtain something (primarily money.) It doesn’t matter whether you perform your duties at home, in an office, or while sitting in the toilet listening to the radio.
People need to realize that every industry – online and offline – is plagued with shady people. Sadly, internet marketing in particular has taken a big hit and has always been overshadowed by stigma and misinformation. Hopefully every single piece of internet marketing myth and misconception will die down as we progress more into the ever-evolving internet age.
Have you faced any unwanted comments or questions as an internet marketer? Most of us have, so don’t be afraid to comment and share it here.