While my friend thoroughly enjoyed some impressive book sales toward the beginning of the year, a little experiment-gone-wrong ultimately knocked her off the bestseller list on Amazon. As previously stated, we decided to increase the price of one of her most successful titles which comprised of many short erotic stories. While initially selling at merely 99 cents, the book quickly ranked and was subsequently purchased up to 70 times per day, which made us get a tad curious about its price point and potential success. Long story short, a temporary increase to $2.99 proved to be too much for the average consumer, and that resulted in significantly lower sales for the month of March.
But hey, the marketplace is all about testing different strategies. In a way I’m actually happy to see these negative results, for it allows us to analyze what makes consumers tick. Additionally, let’s not forget that we are unknown indie authors and have never made a single attempt at promoting ourselves professionally. This means no reaching out to established blog reviewers, no paid advertising, no Facebook or Twitter page with a huge following, and so on.
Meanwhile, my sales are actually increasing at a healthy pace, and results are drastically higher than they were several months ago. Nothing has changed in my overall strategy, as I continue to focus on the erotic subjects I’ve come to know and love over time.
My Income Report:
Amazon Net Units Sold: 1,186
B&N Net Units Sold: 242
Total Income (Approximate) $720+
My Friend’s Income Report:
Amazon Net Units Sold: 841
B&N Net Units Sold: 108
Total Income (Approximate) $925+
Notes: If you’re wondering why the number of book sales is usually well above our income figures, this is because we have recently switched gears with our pricing. We were always fans of $2.99 books, but have now started to publish them at 99 cents instead. We are personally seeing more sales this way, which helps keep the books’ rank lower despite generating less income than $2.99-based titles.Keep in mind, though, that this simple tactic varies by genre, competition, book presentation, promotion, and so many other factors.
I am anxiously looking forward to breaking the $1,000 mark. To ensure I reach my goal, it is important to diversify and take the time to explore other subjects. I admit I am not always fond of this advice and don’t always follow it; after all, it’s easy to stick to whatever’s working right now and get comfortable knowing it’s proving successful. In my case, success mostly relates to writing short romance and erotica based on taboo and different fetishes.
But deep down I know I have to look into other subjects, and that is exactly what I started doing this month. I am currently looking into various medical conditions, some which seem to be scarce on Amazon. I haven’t yet published anything outside of erotica as of this writing, but I will certainly keep you guys posted on any winning subjects as I stumble upon them. And this goes without saying, but don’t just explore new subjects for the sake of quick cash. Ensure you give your readers all the accurate information or content necessary. Remember, they are real people with real problems and real interest in the subject matter.
As always, I’d love to hear what’s currently working for you guys, and what type of mistakes you have stumbled upon since you started publishing.
Enjoy the rest of the month!