Hey guys, Elvis here bringing you another post – one that will hopefully help you generate quick, almost-instant traffic to your website.
With a bit of luck and a good strategy, you should be able to easily leverage your followers and soon build some great, long-lasting relationships.
For many people, one of the toughest things about managing websites is traffic generation. Not just getting page views in general, but rather targeted, interested people visiting your site time and time again.
I, too, struggle with consistent traffic every now and then; after all, I don’t want this post to imply that the following tips will resolve all of your traffic-related obstacles.
However, what I can promise is that more often than not, the traffic you generate using these methods will be obtained very quickly and will often be targeted to your niche.
And even if it’s not laser-targeted from the get-go, it will eventually lead to such — all thanks to this simple fact:
This initial traffic will actually help you bring more (laser-targeted) traffic in the long-run.
Yes, as you read above, the second “batch” of eyeballs can potentially be much more targeted than the first thanks to ongoing collaboration.
Who are these methods for? Essentially, these are good for everyday, average bloggers with some degree of authority who update their websites regularly. As a result, these simple tips should apply to most people.
Before I jump into details, let me first give you a brief history about Writer Town, a content production website started in 2013:
Writer Town allows anyone to register and post articles about any given topic they wish, much like a typical “content mill” such as HubPages and others.
Considering the website is open to the public, several doors were instantly open for me to explore (more on that in a bit).
Over the next several months, I consistently advertised Writer Town as a good opportunity for many types of bloggers and contributors. This naturally prompted many interested users to check out the site to find out what it was all about.
Many of those people happily registered and keep visiting the site to this very day. This is still happening even many months after the initial promotion efforts were conducted. There were several things that kept people highly interested.
That being said, here’s what you should do with your own sites as I have done with my own properties:
Step 1: Open it to the Public:
Every website needs content, right? Well, guess what? There are countless people out there waiting to write for you, including academic writers and everyday guest bloggers.
Granted, many blogs already accept guest posts from contributors, and this has been the case for many years now.
However, most blogs lack several of the following crucial things…
Step 2: Give them a Real Reason to Contribute:
That’s right. Provide more than what other bloggers are already providing.
For many years now, the only two benefits given to guest bloggers (and regular contributors alike) are:
2) A backlink
Sure, there’s nothing wrong with these two benefits and they have helped countless contributors develop a huge following as a result.
From that following, many have also become rich, or at least managed to earn a few bucks on a regular basis.
However, at the end of the day, many contributors could really use a more direct benefit other than the basics. So, with your site open to the public and being able to give more to people, consider implementing the following:
Step 2a: Allow Syndicated Content:
Sadly, there’s still some left-over fear of the long-busted “Duplicate content penalty” that was all the rage circa 2008. For those of you not familiar, many bloggers believed that having existing content on your site would cause Google to deindex you from their search engine.
Don’t be fooled by this.
Feel free to accept syndicated content every once in a while, which I am sure your site’s contributors would appreciate.
Step 2b: Allow Affiliate Links:
Have you ever noticed how most blogs don’t allow direct affiliate links from guest bloggers? I can understand that, believe me. A website owner wouldn’t want his property’s image and reputation to suffer due to so many “salesly” tactics on every post.
But how about finding a happy medium? This is why you, as the site owner, gets to implement a few rules to ensure that things don’t get out of hand.
For example, only allow regular contributors to place an affiliate link after his 15th or 20th post on your site. Ensure he understands the value of proper, ethical posting before allowing this, which is easy to determine after he or she has contributed regularly under your strict rules.
There’s also a side benefit to this: Providing these milestones can make people contribute quality posts more frequently in order to reach such benefits.
Long story short, it’s all about creating firm, but reasonable rules for your guest bloggers to follow. Anyone who stays with you in the long run usually means he’s a keeper, while the rest would simply parish and perhaps weren’t truly worthy.
Step 2c: Provide a Revenue Share Option:
Personally, something that I have never, ever seen blog owners do is to provide an ad revenue sharing incentive.
So, if your blog accepts conventional advertisements such as AdSense or Chitika, allow contributors to earn anywhere from 25% to 100% revenue from the ads that appear inside their posts.
There are several ad revenue share plugins available, most of which were discussed on this post: List of WordPress Revenue Share Plugins. However, one of my favorites (and the one I currently use) is Ad Sharing by WPMUDev.
I won’t get into the ins and outs of these plugins, so I’ll tell you how Ad Sharing works, specifically:
You and the contributor enter your respective ad codes into a certain Settings page, and each respective ad appears in between page loads. For example, if you provide 50% revenue share to them, this means his and your ads will alternate after the page is reloaded.
Let’s face it: At the end of the day, one of people’s biggest motivations is money.. Enabling this in your blog allows you to pay them, whether the money comes out of your own pocket or not.
Step 3: Use Online Job Boards:
This, above all else, is one of the most untapped traffic sources currently available. I look into those boards frequently, and 99% of the posts I see are from people paying contributors money upfront.
This means that bloggers generally assume that job boards are of no use to their sites, because they only accept free guest blogging opportunities.
You need to abandon that mentality. Pronto.
There is no rule specifying that you must provide upfront payment in order to advertise in such boards (well, perhaps the BloggingPro board requires this, but not the rest of them).
Step 4: Use Craigslist:
Guess what? The same applies to Craigslist; advertise your site as a source for contributors within the main “Gigs” section, and you’re golden.
It’s what I do with places like Writer Town, and I am not disappointed.
Step 5: It’s Not all About You:
From what you’ve gathered so far, the biggest benefit is to “let go” and don’t hold back when it comes to providing benefits.
Don’t be afraid to provide too many benefits. Don’t just think about you; don’t assume that a simple common benefit will necessarily be enough for your website to gain more traction (backlink, cough cough).
Sure, if your blog is already a fully-established monster with tons of authority, guest blogging for exposure & a backlink would be an honor.
But for the rest who have lesser authority, there is no greater good than to put other people’s needs first. Trust me, your relationship with them will pay off.
Will these Methods Work for Everyone?
No, they probably won’t. If you run an e-commerce website, for example, implementing the above suggestions can prove rather tough.
Thankfully, for the average blogger who posts regular/personal articles, these methods can increase your traffic by hundreds of visitors within a few short days.
Last, but not least, more contributions lead to more potential engagement and more quality traffic thanks to the organic reach that each post could bring.
Please note that you do not have to provide all of the above features on your website; any one you choose is just fine, as long as contributors get more value than they were initially expecting. And that is exactly what the above methods can provide.
Perhaps the biggest takeaway here is this: Implementing these features on your blog will instantly make you stand out because almost no blogger is leveraging them as of yet.
The rest is up to you.
Was this post helpful to you? Do you need help with anything in particular? Feel free to comment below or email me any time.
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