Split Ad Revenue with Users
Let’s face it, WordPress blogs are primarily made for single authors.
While multiple writers can actually register and freely publish articles, the popular CMS doesn’t offer extensive ways to satisfy users other than by providing a biography box and a byline.
Thankfully, various WordPress revenue share plugins are available to compensate authors for their efforts. These typically range from pay-per-click to “pay-per-view”revenue sharing models, and are specifically made for multi-author blogs.
Pay Per View Revenue Share Plugins:
Post Pay Counter is perhaps the most powerful way to pay WordPress authors through page impressions. This plugin handles much more than a pay-per-view method, as it allows admins to also compensate writers based on completed articles, minimum word count, and much more.
- Pay per post, visits, word count, images and comments
- Customize payment settings incrementally (1 word = .01 and 100 = $1).
- Pay authors within specified word count zones (from 100 to 300 words receive X amount, going ten zones deep)
- View multiple stats, both old and new
- Allow or restrict authors from viewing any stats/settings you don’t want them to see
The amount of features don’t stop there, but the above gives you a pretty good idea of how this powerful revenue share plugin works.
There is also a professional version that includes Google Analytics support, PayPal integration (pay users directly from the plugin’s settings) a detailed payment history, mark articles as paid, and more.
Download and activate the plugin, then head over to “Post Pay Counter” from the left pane. Visit the “Options” page to modify any setting you wish.
Here’s another way to split ad revenue with authors. Post Profit Stats keeps track of all the views an author’s article receives, then subsequently multiply it by the amount of cents you specify.
The plugin contains a free, a professional and an enterprise version. As it stands, the free version performs the following:
Tracks up to ten authors
- Allows you to specify a fixed monetary amount for all authors
- Views only count when you (the author) is logged in, tracking every visit from logged-out users.
- Data is saved to your WordPress database
- The professional version, however, is extremely useful for popular blogs managed by over ten authors.
- Tracks unlimited authors
- You can set varying amounts for each author individually
- You can remove the plugin’s name/brand and assign your blog or company name instead
Lastly, the enterprise edition stores all necessary information in a separate database to keep your system’s speed more stable.
Download, install and activate Post Profit Stats.
Click “Post Profit Stats” from the left pane, followed by “Settings & Info” to adjust the amount of money you wish to pay per view and to inspect your authors’ overall stats. Details include an author’s posts, total views, total comments and his/her accrued earnings.
Last but not least is Author Page Views, a WordPress plugin that allows many of the functions described with the other plugins above. However, this one has a more simplistic and easier feel to it. Use this plugin if you don’t require too many features and only manage a handful of writers on your WordPress blog.
- Track stats by author
- Assign monetary compensation on a per-author basis
- General author page that allows them to track views and compensation
- Export reports in CSV format (according to plugin author)
Download and activate the revenue share plugin, then visit each user profile individually to assign a monetary compensation. Leave the amount at $0.00 if you wish to only track page views and not pay anyone.
As you can see, assigning compensation to each person individually means that this plugin is only meant to be used in smaller websites. Managing a more popular blog would force you to constantly deal with this for every author who registers.
Pay Per Click Revenue Share Plugins:
Luckily, you can also pay WordPress authors and split ad revenue through pay-per-click plugins. This is a fantastic plugin that allows authors to insert their existing ad code into their own settings page. As a result, they earn a percentage from the ads displayed on their articles. These include 25%, 50%, 75% or 100% if you (the blog’s owner) choose not to input your own ad code.
Blog owners can select what percentage to split between authors by alternating ad codes between page reloads. If you were to share 50% ad revenue with your authors, for example, your ad code would display after every other page reload.
Note that this plugin supports AdSense, Chitika, Clicksor, banner graphics and any other type of code you wish to insert. This is pretty convenient and provides plenty of flexibility!
Click to purchase WPMUDev Ad Sharing and install it like any of the other plugins mentioned in this article.
Go into “Settings” followed by “Advertising” to set up the plugin’s preferences and ad percentages. Co-authors can insert their own code from the main Profile section. You can currently place advertisements at the start and at the end of your articles.
While this is a perfectly suitable plugin, I would personally go for some of the other options due to the fact that they are free and provide similar settings.
Other Honorable Mentions
This plugin works similarly to the one described above, allowing blog owners to share ad revenue with authors.
It currently allows you to place ads both toward the top and the bottom of each article. AdSense Revenue share is fairly simplistic and highly recommended if you wish to set up your multi-author blog in a quick and easy manner.
This one provides a huge amount of options and greater flexibility. For example, the revenue share plugin allows you to refer other people and earn a percentage from their articles, which is something that no other plugin provides at this time.
Careful, though, as Author Advertising Pro is not entirely written in English. You will likely stumble upon many obstacles trying to understand different settings and options that are sadly written in a foreign language (as of this writing.)
Create WP Custom Fields to Handle Payments:
Some of the “pay per view” revenue sharing plugins do not provide a way to compensate authors directly from the WordPress dashboard. Therefore, I recommend you also install a plugin to create custom fields into each user profile.
For example, you may wish to create a custom “PayPal Address” field that all users must fill out to get paid after they reach a certain threshold. While you will still have to pay users manually (by logging into your PayPal account) at least you will already have their payment information handy.
Note that there are many more WordPress revenue share plugins around, but some of those are awfully outdated for one reason or another. Needless to say, the above plugins provide an excellent way to split ad revenue with other writers on your WordPress blog.
Use these to encourage engagement and to provide a much better user experience on your blog.