When it comes to generating traffic for your offers and landing pages, Facebook is downright huge. It has over one billion members and is one of the top ways people consume content online. Simply put, Facebook gets eyeballs. It is no surprise that Facebook is a great viral marketing platform many marketers use to get free traffic for their offers and landing pages.
Many make a good living transforming free Facebook traffic into cold hard cash. After all, traffic on Facebook is exponential since it truly automates word of mouth; all you need is to get your offer in front of the right eyeballs, and those people can share (and keep on re-sharing) your messages until it reaches a huge amount of people. If you want to tap this rich Facebook promotional goldmine, you can start with sharing photos on Facebook. How does this generate traffic? Very simple: You post a compelling picture. People subsequently like it and share it.
If you play your cards right, their friends’ friends share it as well. Eventually your picture can appear in the newsfeeds of thousands, if not millions of people if it is viral enough. However, just sharing pics doesn’t mean you’ll get successful immediately; you have to keep the following factors in mind if you truly want to make money with Facebook.
5: Pick the Right Groups
There are many open groups based on specific interests you can join on Facebook. If you are going to be sharing photos that deal with certain interests or subject categories, join groups that focus on such categories. Don’t join a group and send off-topic photos. For example: you will be sending shoe pictures and shoe offers, don’t join a group focused on discussing the metaphysical awesomeness of Chuck Norris. If you do, you might get lots of complaints. Pick the right groups.
4: Post Effective Photos
Read the posts made in the groups you’ve joined. Get a feel for what is accepted and expected. Create photos that clearly communicate the values and needs of your groups. If you studied your subscribed groups right, your photos will be thematically and contextually correct and relevant.
3: Link to Your Photos in Natural Ways
The ‘payload’ for your shared photos, of course, is your link. This is the link that goes to your offer. You need to pick the right offer so it is thematically related to the photo and the groups that photo will be shared in. Also, you have to post descriptive text that adds value to the link. You can’t just post a link next to the photo. You might get banned as a spammer.
2: Select Appealing Photos
In addition to communicating relevance and value, your photo must stand out from the other photos being shared in your groups. The best way to do this is to select photos that directly appeal to the emotional, psychological, and social needs of the average rank and file member of the groups you’re sharing in. This doesn’t overnight. It takes lots of trial and error and constant statistics monitoring to see which types of photos work and which don’t.
1: Write Headlines that Stand Out
Your posts will only get traffic if people click on them. Write compelling eyeball-grabbing headlines that don’t overpromise and don’t deceive. Be honest and creative. Again, just like success factor #1 above, this takes some time to perfect It is well worth it though. If you get people to read your messages, you are more than halfway to making serious money off Facebook.
Let’s face it, making money on Facebook can be tricky but it can also be a goldmine. Use the success factors above to increase your chances of extracting maximum value and profit from this awesome social networking site. By helping people get the content they want and expect, they help you by clicking on your offer links. Make Facebook marketing a win win situation and you’ll always be well compensated.